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Biel Lacruz — product, editorial and portrait photography. Barcelona.

( Selected work ) ↓
Red, white and black Air Jordan sneaker floating over a deep red background.
Nike PW
Black and white: a person lying back on a concrete ledge, trees and sky behind.
Concrete Siesta
Woman with platinum hair pinned with black clips, dark make-up and red lips, in a gothic dress with pearls, dark blue backdrop.
Blue Room
Close-up of a person with brown hair and blue eyes touching their face with both hands, silver rings and bracelets.
Held Gaze
Model running across a golden wheat field in an open shirt and black trousers.
Cowboy
Bottle of Inedit Rosé beer with a star label, floating on a warm amber-to-cream gradient.
Bottles
Five people lined up on a white set in pale blue, white and navy, a woman seated in a wheelchair among them.
Punto 0
Young woman in a red dress and necklace outdoors in the city on a sunny day, trees and buildings behind.
City Bloom
Stainless steel tool with springs and a grey handle on a dark background.
Bartender
Portrait in a grey cap and black T-shirt with silver earrings, looking slightly right, light blue backdrop.
Blue Hour
Grey-haired man in a clerical collar holding a glass and an old book in a dark room.
Last Rites
Woman walking on a turquoise set in a yellow polka-dot outfit, white sunglasses and silver heels.
Lemon Tide
Tilted bottle of Cervesa del Montseny Mala Vida beer, yellow skull label, on a yellow-to-red gradient.
Bottles
Hamilton Khaki automatic watch with a black dial and red-and-white bezel, low-key light on black.
Watches

( Disciplines )

( 17 projects )
Biel Lacruz in a black blazer and turtleneck, looking aside against a deep red backdrop.

( Biel Lacruz )

Three years building refined, striking images for private clients and emerging fashion labels — from a single object on black to a full editorial.

More about me

Tell me the brief

A product launch, a lookbook, a campaign, a portrait. Send a few lines on what you need, when, and where the images will live — I reply personally.