About
I’m Biel Lacruz, the photographer behind RAKURO, based in Barcelona.
Approach
I specialise in product, editorial and portrait photography. Over the past three years I have developed a creative approach focused on crafting refined, visually striking imagery that captures attention and leaves a lasting impression.
Driven by originality and attention to detail, I aim to create images that don’t just communicate a message but connect with people and elevate brands. I currently work with private clients and emerging fashion labels, and I’m open to new collaborations and projects worldwide.
What I shoot
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Editorials
Editorial photography is about conveying ideas, emotions and narratives through impactful imagery. I collaborate with brands, publications and creative teams to produce visuals that combine artistic direction with a strong editorial aesthetic.
View editorials -
Portraits
Every portrait is an opportunity to tell a unique story. My approach focuses on natural, expressive images that reflect the individuality of each person — from professional headshots to creative portraits.
View portraits -
Product
Through carefully crafted lighting, composition and attention to detail, I create images that highlight the quality, character and identity of each product — for e-commerce, advertising and brand campaigns.
View product
Let’s make something
Private clients, brands, agencies and fashion labels — in Barcelona or wherever the project is.